Marc Vezina - CLX Forum

Hi everybody. Is everybody hearing me okay? Yeah? So, for the last thing, my name is Mark Mazzina and I do not try to sell anything, including all of our personal assets. I'm not talking about something like that at all. I'm going to talk to you about something called the Cyber Security Leadership Exchange. We call it CLX for short, CLX for long. So let's first talk about what we are at CLX and what we are not. CLX is an inclusive thought leadership community. So like I was saying, it's inclusive membership tools. Yeah, that's what we've been doing. We've been telling the Instagrams, like, this is great. To analyze, to... It's really important to try and get a lot of people to see it. because our

purpose is to elevate the power of cybersecurity in business and in our consumer chains everywhere. So for that to happen, we have to put the membership to CLX as wide as possible, and that's what we're after. When the city community is only in a collection of people who are sailing, we need the interaction between the folks that are part of this community. So by being a member of CLX, We're trying to get one of those to everybody in the conference. We're supposed to get a cable. Jamie said you don't want to do it together. Is that right? No? Okay. All right. I don't know. I don't know. Our job, our mission is to generate content that is worthwhile. Because in

terms of content, it's pretty powerful. So you've got the noise that we call, so we all know the stuff. We've got vendors coming to tell you you should buy this, you should buy that. Change your password. There's so many practices that everybody knows. That's rollable stuff. And then there's the high-level stuff. So the content of that book It's featuring at the multinational level. It's not really a new program. It's developing to the cybersecurity, cybersecurity in Canada. So that's what we're trying to do. We're talking about what's missing in this industry. It's something that is high impact and actionable, where you can read a book and listen to stories, take it back to your organization, and actually do something with it. It's actionable,

so that's what CLX is all about. You're going to probably remember what's being on CLX. It is funded by Symantec, but it's not run as a part of the Symantec team. It's really a different entity, completely independent. In other words, it's not part of the marketing engine. So you probably know the Symantec student marketing engine. CLX is completely separate from that. There is no product mention, so you will not see any product specific or product mentions. There is no stand that we've designed a sign up process intentionally. So all we ask is your email address so we can send you articles. You might ask for a company info, job title, and other value. More than

we've built the sign up process in such a way that it has to be able to any semantic access again. So we can't download the list of contacts for CLS, a CLS downloadable source for a semantic access, and two systems to be on, and not six systems to be on top. So in other words, we're doing this, although at least this is how we've seen it before, it's not a new generation of exercise. So in the book, I'm going to show you that it's a little grand prize. And your idea for it is that you're going to find a copy of it, I think as you mentioned, the Cisco and other ones, as you leave the context of the story

that one of our students was talking about, it's not done by them. So, contribution is highly important because when we talk about body leadership, it comes from our members. We also have to be unified, but not come to the question, "Can you decide what's

So, like I said, you've got a copy of the book, this is what it looks like. We have arms and legs from Symantec. The lowest one is in black and yellow. So, you probably know that Symantec's colors are black and yellow. And for the CLX book, we chose rubric. We can't get further from the association from the marketing standpoint. So far we've had 18 or 19 downloads and we've given out 35,000 downloads. What we wanted to do actually was for the book to be a pocketbook. These are some of the authors. People that are prominent in the industry that you probably know. Some more of the authors. These are the different chapters. So like I say, we have a copy

of the book album for the few of us. So what we did for day one, we gave a list of 22 topics to our contributors and we asked each contributor to pick one or two topics and that's how we put the total number of seconds last night. So we did ask for these news and Jamie provided a very honest, and we appreciate it very very much. A gentleman by the name of Phil, what he did is that he started reading the book, each day he'd read a chapter, and at the end of each day he'd send us a review of what he was doing on the chapter he had just read. So for the 12 days our

clockwork is a computer development consultant. That was pretty awesome. So this is our accent. There are two ways to participate in CLX. You can write articles, or you can write a blog. One of these three are all two different. In terms of how you contribute, how you provide content to the CLX firm, it looks way forward. All we ask is that you publish and sell something. Give us a link to your LinkedIn profile so we know who you are. Content is infinitely different there from what we usually do. your idea in terms of topic and give feedback. So we can do modify, but it stays as is. When he comes back, CLX will put you as a machine

in contact with the copyright letter. So we have copyright letters, how many people will use for CLX, and these guys will probably take a half hour to time match to immediately get to what your idea is. And from there, they'll take that away, to the spaker, and we'll get a draft back So that's all that's really. So there's usually three barriers for people to participate in the business. Either it's time, or they think that their topic is not interesting, or even if they have more than one audience. So in terms of time, like I said before, 25 minutes is essentially everything. That's not the in terms of your topic being interesting, that's what the reviewer needs to

do. So many people actually vote and select a different topic. So you don't need to give them a whole lot of time to say, "Well, is this important?" The third point I think is the most important one is that the membership of the city of Edmonton. These are a thousand people that signed up and are interested and understand what she wants to say, what she wants to talk about. So it's important to remember that. This is an opt-in, it's an opportunity voluntary process, so at least you can point at her about what she wants to say. So last but not least, again, crowdsource, peer-vetted cyber content, that's our thing. It's all about contributing, sharing, and learning about cybersecurity issues. So, in closing, I encourage you

to read the book, visit the CLS website, and join the conversation.